Category: About our business

1. Support a small business

   Posted on 11:00am Wednesday 8th Jun 2022

   

   When was the last time you shopped small? 

   Well, if you're reading this then perhaps it wasn't so long ago. Whether it was an online purchase or a vising a local bricks and mortar store supporting any small business makes a big difference to the person behind the brand. Since becoming a mum I'verealised just how many small businesses are run by mums just like me, building mini business empires from their kitchen table, juggling parenting and business in between nap times and school runs. But supporting a small business doesn't just mean parting with your hard earned pennies and pounds, there are loads of different ways to support small business that matter just as much: 

     

   1. Tell your friends and family about the business 

   Original old school way to spread the word about a business before the days of social media is just to tell those around you about it. If you love it then chances are they will too! 

   2. Like their posts on social media 

   How long do you spend each day scrolling through content on social media? You probably read lots of great content from brands you love. Don't forget to like their posts so that future posts from the brand will stay visible to you...if you don't regularly interact with a small business (through likes, comments or saving posts) you'll find algorithms of social media will stop showing you posts from them and small businesses often end up finding that their posts just aren't getting seen by their audience, a quick like will make sure you stay in the loop with their brand. 

   3. Comment on their posts 

   A simple comment can really make someone's day. A lot of small business owners feel nervous about putting themselves out there on social media, putting their face and their work on show for the world to see and possibly judge is incredibly daunting. A simple comment can offer amazing words of encouragement the person behind the brand sometimes needs to keep at it! 

   4. Get tagging 

   Have a photo of a product you've bought? If you're uploading it to social media anyway why not tag the brand in to them know you love it? This isn't just great for the brand but for their other customers too. I know with clothing people love to see a top or a dress on people with different colouring and body shapes. It's also a lovely way for you to help generate brand trust for new customers, they see you like and trust this brand so it can encourage them to take the plunge and buy too! 

   5. Say thanks 

   You know that feeling you get when someone gives you a compliment on something you've worked really hard on? It makes your day, you smile from inside to out. A quick comment on social media or a private email can feel amazing for a little business – It makes my day when people take the time to drop a quick note of thanks! 

   6. Subscribe to their newsletter 

   Small businesses rarely bombard you with emails (unlike so many massive chains!) If they’re anything like me I just don’t have the time to send out endless emails, but when I do it’s something important I really want you to know about and genuinely think you’ll want to know about like a new product, sale or special offer.   

2. Summer collection - Breastfeeding clothes for your summer wardrobe!

   Posted on 6:50am Monday 30th May 2022

    

    

   

    

   I'm usually really organised when it comes to planning, designing and getting the ball rolling on production when it comes to new products. This year I've ended up leaving things a bit later, I'm not really sure why really perhaps it's that with covid restrictions lifting this year we've been able to take some more much needed quality family time? Or perhaps I'm just becoming a bit more laid back! Coupled with that along with a more complex process with initial samples going back and forth between myself and my manufacturer several times it's taken longer than usual to get new summer collection on the website. But a long last it's here! Some items are available in the full size range, some are very limited edition and in limited sizes but there are some gorgeous additions for your breastfeeding wardrobe!

    

   Breastfeeding occasion wear

   Dress up for a special occasion be it a wedding, christening or day at the races or dress down for every day wear! Our zip access ruffle breastfeeding dresses make stylish breastfeeding easy. 

   • Zip access for breastfeeding carefully concealed under the front ruffle, you'll wear this dress long after you finish feeding!

   • Lightweight fabric, perfect for summer

   • Adjustable straps

   • Machine washable polyester

   • Midi length (approximately 112cm from shoulder seam to hem)

    

   

    

   

    

   SHOP BLACK BREASTFEEDING MAXI HERE
   
   

   SHOP BLUE BREASTFEEDING MAXI HERE

    

   Breastfeeding tops

   Add a splash of colour to your breastfeeding wardrobe with our two sunshine inspired newbies. You can't fail to feel happy and summmery when wearing these!

    

    

   Orange Leopard T-Shirt

    

   

    

   • Short sleeved breastfeeding and nursing top
   • Bright leopard print 
   • Easy empire line access for breastfeeding without leaving you feeling exposed. 
   • V-Style underlayer for breastfeeding access
   • Soft fabric with a lots of stretch.
   • Machine washable
   • 95% polyester 5% Elastane

   SHOP HERE

    

   Sunshine Yellow Breastfeeding Vest

   

    

   Our basic nursing vest is back in a bright colour perfect for summer.  Our vests are much loved by mums and are a must have for your breastfeeding wardrobe: Perfect for a simple classic look or wearing with your pre pregnancy wardrobe to make breastfeeding easy and discrete! 

   • Classic vest style in a bright summery colour

   • Fitted yet stretchy

   • Easy empire line access for breastfeeding without leaving you feeling exposed

   • Vest style underlayer to be pulled down to feed

   • Machine washable

   • Length appriximately 74cm depending on size, see size guide below

   • 95% Cotton 5% Elastane

   SHOP HERE

    

   Black Breastfeeding T-shirt

    

   

    

   • Short sleeved breastfeeding and nursing top
   • Classic black colour
   • Easy zip access for breastfeeding. hidden within the garment seam
   • Machine washable
   • 95% cotton 5% Elastane

   SHOP HERE

    

3. One breastfeeding vest, four looks

   Posted on 6:00am Monday 14th Feb 2022

    

   

    

   Vests are such a staple in any wardrobe, regardless of whether you're breastfeeding. We've taken a classic black breastfeeding vest and shown you four different ways you can wear it - day or night!

    

   #1 Casual 

   Perfect for baby and toddler groups out black vest and jeans combo makes for a failsafe casual style that's breastfeeding friendly. Thrown on some trainers and a silicone fiddle necklace for a splash of colour and you're good to go. Add a chunky knit for winter and it makes an all year round breastfeeding wardrobe staple.

    

   

    

   #2 Dressed Up

   Special occasion? KIT day at work? Date night? 

   A staple classic like a black vest is easy to dress up with smart trousers, heels and a statement bag but still makes last minute breastfeeds or pumping on the go possible. If you're baby free you can even ditch the nappy bag in favour of a swanky handbag and statement earrings. 

    

   

    

   #3 Workout

   Perfect for workouts like yoga pair your vest with jogging bottoms. Perfect even when you've finished feeding!

   

    

   #4 Pyjamas

   Who says your breastfeeding vest is just for daytime? Your vests make great pyjamas and give you a little extra warmth on the chest during night feeds (eyemask optional!)

    

   

4. Brand Ambassadors Wanted

   Posted on 12:00pm Tuesday 1st Feb 2022

   

    

   Would you like to join our family?

   We're a small family business but looking to add to our team! We would love brand reps who can work with us from now until the the end of June 2022 

    

   What you'll get

   A substantial personal discount code

   A discount code for friends and family

   What we need from you

   A genuine love for our products

   A willingness to support us and engage with us on social media (by liking and/or commenting on our posts)

   To take clear photographs of yourself wearing our products and share these on your social media regularly

   To allow us to use your photos for our website, social media and marketing

    

   Interested?

   Send us an email to [email protected]

   Or Comment drop us a comment on our Brand Ambassador search social media posts from 31st January 2022

   Let us know your social media handles and why you'd like to work with us. The number of followers you have is not important, we want to work with people who are genuinely interested in supporting a small family business.

   Applications will close on Friday the 4th February and successful applicants will be contacted and announced shortly after.

    

   T&C’s

   Public accounts only

   Brand Reps and discount codes will run to the end of June 2022.

   Please only apply if you are not already an ambassador or rep for a similar companies

   Entries must be 18 years of age or older.

   Not affiliated by Facebook or Instagram in any way.

   

    

    

    

    

5. Breastfeeding Hoodies

   Posted on 11:00am Wednesday 12th Jan 2022

   

   Welcome to our brand new breastfeeding hoodie, our first new priduct of 2022 in our breastfeeding clothes range! 

   I really hope your like this little number, just like our other jumpers it is of course machine washable and made of a gorgeous warm fabric with a fleecy inside which is always commented on with our MAMA jumpers and cowl neck jumpers..  It's perfect for discreet feeding with two vertical zips on each side to allow for easy access. If you want to be extra discreet once baby is latched on the zip can be zipped down as much as you like to make sure you feel comfortable, confident and let's not forget warm during the feed!  (In the early days of breastfeeding I spent a lot of time feeding my little ones wherever and whenever they needed feeding and that often meant stopping on a park bench whatever the weather so I know that in this January weather warmth is sooooo important!

   

   The cuffed sleeves and waist will keep you extra warm too with no draughts drifting inside and they help give this gorgeous casual number a beautiful relaxed fit, perfect for a postpartum body.  Finally, no breastfeeding hoodie is complete without the front hand pouch and a snuggly hood At the moment our hoodie is available in a classic black to begin with but hopefully it will be availble in other colours too. and as always any order will be posted out to you in plastic free and fully recyclable packaging.  I hope there's nothing I've missed but just to say, I hope you love it as much as I do!

   Breastfeeding Hoodie Size Tip!  Like your winter jumpers extra roomy? Our mums recommend you select the next size up if you're unsure.

   Approximately 72cm length depending on size (see size guide below)

    

   Size Guide:

    

   Small:

   Bust:80 - 90cm (31-35 1/2"), shoulder to sleeve length: 70cm, garment length: 68cm

   Approximately UK Size 8 - 10

    

   Medium:

   Bust:88- 96cm (34.6-37.7") , shoulder to sleeve: 72cm, garment length: 70cm

   Approximately UK Size 12 - 14

   
   Large:

   Bust:94- 102cm (37"-,40") shoulder to sleeve: 74cm, garment length: 72cm

   Approximately UK Size 14 - 16

   
   XLarge:

   Bust:100- 108cm (39.3"-42.5"), Shoulder to Sleeve: 76cm, length: 74cm

   Approximately UK Size 16-18

    

   XXLarge:

   Bust:106- 116cm (41.7"- 44.8"),Shoulder to Sleeve: 78cm, length: 76cm

   Approximately UK Size 18-20

    

   

6. Plastic Free Promise

   Posted on 12:50am Thursday 6th Jan 2022

   ..'

   There’s a lot of plastic pollution in the environment – and that’s not okay. So I'm completely rethinking the role of plastic in this little breastfeeding clothing business.
   
   Plastic is valuable to our society. For many years it has helpsled me get products to you safely, cheaply and efficiently. Yet far too much plastic ends up in our environment. Global research has shown the flow of plastic into the ocean each year could triple by 2040. This has to stop.
   
   So the approach to packaging is changing here. It's been a long process of  research and trial and error.  I spend a lot of time looking at things like compostable mailers and bags, only to discover that although they were branded as compostable you actually needed an industrial style composter rather than your average household compost heap. Things like this felt like they were paying lip-service to being green.  A nice idea but not really much better than plastic if at all.   A lot of the eco alternatives are also more expensive, so it's a big commitment for a small business like mine, but one which I think is worthwhile and something that I feel is morally the right choice.

   So, just over a year ago our plastic mailers were replaced with paper mailers and now we've reviewed our entire business to significantly reduce or remove plastic at every stage from manufacture, transport, storage and postage to you. A big step has been removing our individual garment polybags from out entire business process. We've worked with our mum-run manufacturer to seek alternative ways to transport our garments safely. From now on all of our orders sent out to you will be completely plastic free. 

   To ensure your products arrive to you safely I've been trialing this with UK orders to specific customers recently and we've had good feedback so it's being rolled out to every order now.  So, whether your order comes in a bag or a box our promise to you for 2022 is that there will be absolutely no plastic packaging with your order and every little bit of it can be recycled with your normal household recycling (or if your little ones are anything like mine can be used for junk modelling nd drawing!